Diploma in Marketing Management
The Diploma in Marketing Management is a program that has been designed to provide an opportunity for individuals from various backgrounds, such as practitioners, theorists, and students, to enhance their understanding of marketing management. The program aims to equip learners with the specialized knowledge and skills required in formulating strategies and making day-to-day decisions in the marketing field.
For practitioners, the program provides an opportunity to gain specialized knowledge in marketing without necessarily having a business degree. This means that even if someone has a non-business background, they can still acquire the necessary skills and knowledge to succeed in marketing. The program can help practitioners make informed decisions, develop marketing strategies, and implement marketing plans that are effective.
The program is also beneficial for theorists who wish to develop a deeper understanding of marketing. By taking the Diploma in Marketing Management, theorists can gain the necessary background knowledge required for theory development in the marketing discipline. The program provides a comprehensive overview of marketing concepts, theories, and practices.
For students interested in pursuing a future in the field of marketing, the program can serve as a solid foundation for both practical advancement and higher education. The Diploma in Marketing Management provides students with a broad understanding of marketing principles, strategies, and practices that are essential in the marketing industry. By completing the program, students can gain the knowledge and skills needed to succeed in entry-level marketing positions or pursue further education in the field.
Objectives
- To provide an opportunity for practitioners, theorists, and students to enhance their understanding of marketing management.
- To equip learners with specialized knowledge and skills required in formulating strategies and making day-to-day decisions in the marketing field.
- To provide practitioners with an opportunity to gain specialized knowledge in marketing without necessarily having a business degree.
- To help practitioners make informed decisions, develop marketing strategies, and implement marketing plans that are effective.
- To provide theorists with the necessary background knowledge required for theory development in the marketing discipline.
- To provide a comprehensive overview of marketing concepts, theories, and practices that can be used to develop new insights into the field.
- To serve as a solid foundation for students interested in pursuing a future in the field of marketing.
- To provide students with a broad understanding of marketing principles, strategies, and practices that are essential in the marketing industry.
- To help students gain the knowledge and skills needed to succeed in entry-level marketing positions.
- To help students pursue further education in the field of marketing.
Eligibility
- Applicants must possess a bachelor’s degree (BA/BSc/ADP) or equivalent qualification from an HEC-recognized university/institution, and a minimum of 45% marks or a CGPA of 2.00 out of 4.
- Candidates with less than 45% marks can be admitted after completing the “Zero Semester“.
Course exemption is not allowed for this program.
Degree Duration
The program is structured as a one-year course, comprising two semesters with each semester having a duration of 18 weeks. Each semester consists of five courses.
Study Scheme
Semester 1
| Course Code | Subject Title | Type | Pre Requisite | Credit Hours | Specialization |
|---|---|---|---|---|---|
|
ECO401
|
Economics |
Required |
|
3 (Theory:3), Practical:0) |
|
|
ENG201
|
Business and Technical English Writing |
Required |
|
3 (Theory:3), Practical:0) |
|
|
CS101 |
Introduction to Computing |
Required |
|
3 (Theory:3), Practical:0) |
|
|
MGT301 |
Principles of Marketing |
Required |
|
3 (Theory:3), Practical:0) |
|
|
PSY101 |
Introduction to Psychology |
Required |
|
3 (Theory:3), Practical:0) |
|
|
VU001 |
Introduction to e-Learning |
Required |
|
1 (Theory:1), Practical:0) |
|
Semester 2
| Course Code | Subject Title | Type | Pre Requisite | Credit Hours | Specialization |
|---|---|---|---|---|---|
|
MCM401
|
Fundamentals of Public Relations |
Required |
|
3 (Theory:3), Practical:0) |
|
|
MGT503
|
Principles of Management |
Required |
|
3 (Theory:3), Practical:0) |
|
|
MKT610 |
Customer Relationship Management |
Required |
|
3 (Theory:3), Practical:0) |
|
|
MKT621 |
Advertising & Promotion |
Required |
|
3 (Theory:3), Practical:0) |
|
|
MKT624 |
Brand Management |
Required |
|
3 (Theory:3), Practical:0) |
|
Assessment of Study Progress
The evaluation of student’s academic progress is based on continuous assessment throughout the semester, including assignments, online quizzes, Graded Discussion Boards (GDBs), and mid-term and final term exams. The mid and final-term exams are conducted at VU’s designated exam centers and typically account for 80-85% of the total marks for a course.
Award of Diploma
To receive the Diploma in Diploma in Marketing Management, students must complete a minimum of two semesters of coursework, consisting of at least 36 credit hours, and achieve a minimum CGPA of 2.00 out of 4.
Fee Structure
| Degree Program | Admission Fee | Registration Fee | Security Fee | Admission Processing Fee | Semester Enrollment Fee | Per credit hour fee | Fee of Convocation | Fee payable at admission |
|---|---|---|---|---|---|---|---|---|
|
Diploma |
3,000 |
2,500 |
2,000 |
600 |
1,000 |
1300 |
2,000 |
13,000 |
Semester fee within Pakistan
Semester fee Approximately Rs. 21,500/-
Disclaimer
- The courses are regularly reviewed to ensure they are up-to-date with those taught at top universities, taking into account the needs of local industry and the job market.
- The University may alter its fee structure from time to time.