Associate Degree Mass Communication (2 Year)

The associate degree in mass communication is a 2-year regular degree program. this program is designed to provide the necessary knowledge and skills to the students to start their professional careers at an early age to support their families.

The students in this program will learn several concepts and skills related to mass communication. This is included broadcasting, journalism, public relations, and advertising. By gaining a solid understanding of these areas, students will be well-prepared for various careers in mass communication.

Candidates who hold an associate degree in mass communication can either convert to a respective four-year Bachelor of Science in mass communication. They can also apply for new admission to any four-year BS degree program (subject to meeting admission eligibility criteria and exemption/transfer of relevant qualified courses as per policy)

Objective

The objective is to foster comprehension of the most recent trends in Mass Communication.
The aim is to cultivate communication skills that will enhance success in professional life.
The goal is to encourage the development of critical thinking skills concerning media evolution.
The objective is to enable students to write features and articles effectively.
The aim is to develop the ability to analyze media contents and their implications critically.

Eligibility

Applicants must have completed 12 years of education, such as Intermediate or equivalent, with a minimum of 45% marks.

The candidates having completed ‘A’ levels must provide an equivalence certificate from the Inter Board Committee of the Chairman in Islamabad from the link (http://www.ibcc.edu.pk/)
Candidates with less than 45% marks can be admitted after completing the “Zero Semester“.

Course Exemption

Course exemption is not allowed for this program.

Degree Duration

This program is a two-year full-time course, divided into four semesters, each semester has at least 18 weeks for teaching and examinations.

Assessment of Study Progress

Students’ academic progress is assessed continuously during the semester through assignments, online quizzes, Graded Discussion Boards (GDBs), midterm exams, and final exams. The midterm and final exams, which make up 80-85% of a course, are managed at the locations of the virtual university’s designated exam centers all over Pakistan as well as overseas.

Study Scheme

Semester 1

Course Code	Subject Title	Type	Credit Hours
CS101	Introduction to Computing	Required	3 (Theory:3), Practical:0)
ENG101	English Comprehension	Required	3 (Theory:3), Practical:0)
MCM101	Introduction to Mass Communication	Required	3 (Theory:3), Practical:0)
MCM401	Fundamentals of Public Relations	Required	3 (Theory:3), Practical:0)
PAK301	Pakistan Studies	Required	3 (Theory:3), Practical:0)
ETH202	Ethics (for Non-Muslims)	Elective	2 (Theory:2), Practical:0)
ISL202	Islamic Studies	Elective	2 (Theory:2), Practical:0)
VU001	Introduction to e-Learning	Required	1 (Theory:1), Practical:0)

Semester 2

Course Code	Subject Title	Type	Credit Hours
ENG201	Business and Technical English Writing	Required	3 (Theory:3), Practical:0)
MCM517	Online Journalism	Required	3 (Theory:3), Practical:0)
MGT211	Introduction To Business	Required	3 (Theory:3), Practical:0)
SOC101	Introduction to Sociology	Required	3 (Theory:3), Practical:0)
URD101	Urdu	Required	3 (Theory:3), Practical:0)

Semester 3

Course Code	Subject Title	Type	Credit Hours
MCM301	Communication skills	Required	3 (Theory:3), Practical:0)
MCM511	Theories of Communication	Required	3 (Theory:3), Practical:0)
MCM601	Media Management	Required	3 (Theory:3), Practical:0)
MCM610	Mass Communication Law & Ethics	Required	3 (Theory:3), Practical:0)
MGT301	Principles of Marketing	Required	3 (Theory:3), Practical:0)
MTH100	General Mathematics	Required	3 (Theory:3, Practical:0)

Semester 4

Course Code	Subject Title	Type	Credit Hours
MCM304	Mass Media in Pakistan	Required	3 (Theory:3), Practical:0)
MCM310	Journalistic Writing	Required	3 (Theory:3), Practical:0)
MCM501	Advertising for Print and Electronic Media	Required	3 (Theory:3), Practical:0)
MCM516	TV News Reporting & Production	Required	3 (Theory:3), Practical:0)
MCM604	International Communication	Required	3 (Theory:3), Practical:0)
MCMI619	Internship Report-Mass Communication	Required	3 (Theory:3, Practical:0)

Project or Internship

Students must complete a Project or internship report of 3 Credit Hours, in the fourth semester to be eligible for the degree.

Award of Degree

To be awarded an associate degree in mass communication, a student must complete at least 66 to 70 credit hours of coursework with a minimum Cumulative Grade Point Average (CGPA) of 2.0 out of 4.

Fee Structure

Degree Program	Admission Fee	Registration Fee	Security Fee	Admission Processing Fee	Semester Enrollment Fee	Per credit hour fee	Fee of Convocation	Fee payable at admission
ADP Program	3,000	2,500	2,000	600	1,000	935	2,000	11,905

Semester Fee

Semester fee Approximately Rs. 17,000/-

Fee Structure for Overseas

Disclaimer

The courses are regularly reviewed to ensure they are up-to-date with those taught at top universities, taking into account the needs of local industry and the job market.
The University may change its fee structure from time to time.